HOW BRANDS CAN JOIN THE INTERNATIONAL WOMEN’S DAY 2021 CONVERSATION ONLINE

HOW BRANDS CAN JOIN THE INTERNATIONAL WOMEN’S DAY 2021 CONVERSATION ONLINE

Reading Time: 3 minutes

If you are conversant with social media and how it works, you’d know we are in March and the month of March is dedicated to women just like February every year is dedicated to Black people.

On various social media platforms, brands have started creating posts on their social media pages to celebrate women and how far they have come. We know you might be wondering why it’s important to create content that that talks about women’s day. Well, it’s important because it makes your brand look good, it makes your female employees feel seen and it makes your brand join the conversation. You can’t allow your brand to lag because you have no idea how to join the conversation online.

How can your brand join the conversation?

Share stories of women on your social media pages

There are a lot of women doing great things. From Kamala Harris who just became the first female Vice President in the history of the United States to Ngozi Okonjo-Iweala who just became the first female, first African, and first black person to become the Director-General of the World Trade Organization, there are a lot of positive stories to share. You can share slides on your social media platforms about women who are doing big things to inspire other women, especially young women.

Write a powerful blog post

There is an emphasis on powerful. You can write about whatever you want that would resonate with women. It can even be a list of the women in your company, thanking them for their services and how they’ve been an integral part of the growth of your company.

Giveaway

Host a giveaway for your female followers. You can give a book written by a woman, pay for an online course for a woman, give a woman a self-care treat, or whatever thoughtful thing you feel she would like. You don’t know what that thoughtfulness and act of kindness can do for your brand.

Host a webinar

We love webinars because they are packed with information. The theme for 2021 is #choosetochallenge. You can host a webinar with a phenomenal woman who has challenged the statuesque. She can even go live on your social media pages if you do not have what it takes for the rigors of planning a webinar. It’s easy to go live and people can ask questions.

Send an email to your subscribers

If you have a dedicated email list, now is the time to create an engaging email to your subscribers. This email can contain a synopsis of the blog post, resources that will be beneficial to them, the steps your brand is taking to be inclusive in the hiring and decision-making process and how you intend to make sure that women will always be an integral part of your business. We love email lists here at Twoogle because it helps us create a personal relationship with our subscribers and with our email list, we can share a couple of information compared to social media alone.

You guys already know that we love being online at Twoogle and we’d always be a part of any meaningful conversation online. Whether you are joining the conversation via social media, YouTube, a blog post, or via an email list, our major concern is that you join this important conversation because the theme #choosetochallenge is coming at the right time.

If you found this article helpful, you need to subscribe to your email list here and follow us on social media @Twoogle_data on Instagram and Twitter. Happy International Women’s Day to all the women out there. We see you and we love you!

Top 10 Black Creators To Follow Now

Top 10 Black Creators To Follow Now

Reading Time: 5 minutes

It’s almost the end of black history month, but we wanted to keep our best black history month content for now because we always keep the best for the last.

Black people have come a long way. From being at the bottom of the chain in everything to having a seat at the table and even building a table for themselves. I am a woman so I’m going to be kind of biased in this post. I mean, I love men, but I am going to make this post about women, bite me!

In this article, I’m going to give you 10 female black creators thriving in various niches that you need to follow right now. Buy black to grow black!

Jackie Aina- Beauty

Jackie is a Nigerian-American beauty YouTuber and Influencer who is goals for a lot of beauty and makeup creators. She has worked with some of the biggest brands in the beauty industry. On her birthday in 2019, she partnered with Anastasia Beverly Hills to create her eye shadow palette that sold out. Jackie has over 3 million subscribers on YouTube, 1 million followers on Instagram and if you are looking for an inspiring black beauty influencer to follow, Jackie is the woman to follow. Check her out on her YouTube or Instagram @Jackieaina.

Patricia Bright- Finance

If you need someone that will teach you how to save your coins, Patricia Bright is the person for you. She is a beauty influencer, but her finance brand is like no other. When it has to do with investing, saving, and more, you need to follow her. She is vulnerable, she tells you exactly how it is especially as regards the mistakes she made as a younger person. Patricia studied Accounting, worked at Bank of America, Deloitte, and Bank of Tokyo before she resigned from her job to do YouTube full-time. 

She has investments in stocks, properties, and more. If you are looking to become financially savvy, go follow Patricia’s finance brand now. It’s The Break on YouTube and Instagram.

Adanna David – Family

Adanna is a Medical Doctor, an entrepreneur, and a YouTuber. She has a degree in Medicine and Surgery from Royal College, Dublin. If you enjoy family-related content, you need to follow her on social media now. On YouTube, she has over 300k subscribers and a large number of followers on Instagram too. Together with her husband David and her two kids, she creates vlogs about parenting especially for black or mixed lids, relationships, and family.

Bukola (The Come Up) – Tech

Bukola is a Software Engineer living in NYC. She was featured in CNBC and her video on how she makes over $200k per year working in tech went viral with a lot of creators reacting to that video. Bukola has over 200k subscribers on YouTube and she makes videos for people especially women who want to break into tech without a tech degree. so, if you are looking to start a career in tech, you need to follow Bukola and do that now.

The Alma Chronicle – Fashion and Lifestyle

Nobody does it better than Alma when it has to do with Fashion. She outs her heart and soul into it and creates the best content on the internet. Her Instagram page is perfection and if you are looking to change how your wardrobe looks, Alma’s page is the place for you. She has partnered with a lot of fashion and lifestyle brands. You can also check out her YouTube page for fashion and lifestyle content that will make you smile. So, if you are looking for a black or lifestyle influencer to follow, I present to you The Alma Chronicle. Find her on YouTube, her blog, Instagram and Twitter.

Korra Obidi – Entertainment

Do you love entertainment? If you do, Korra is the creator to follow. She is a sharp blend of lifestyle and entertainment. Don’t even get me started with the way she dances. Her page on Instagram will always give you joy. She creates content that you cannot help, but fall in love with. If you are in the market for a black creator who is fun and dances, you need Korra on your list. You can check her out on YouTube and other social media platforms @Korra Obidi.

Gift Egwenu – Tech

Gift is a Software Engineer and creator based in Harlem, Netherlands. She has a YouTube channel where she creates content with regards to being a Nigerian in the Netherlands and tech-related content. If these are the kinds of content you love to consume, make sure you are following Gift Egwenu across various social media platforms.

Dominique Cynthia – Academics

The first time I came across Cynthia’s channel on YouTube, I was stunned. What amazed me the most was the fact that someone so young can create such inspiring content to help younger ones who are trying to come into the system. Cynthia is a student at the University of Pennsylvania and she creates content mostly on how to get into Ivy-league schools and what Ivy-league students have to say about their schools. Check her out!

Sisi Yemmie – Food and Lifestyle

When it has to do with food, Sisi Yemmie is the best in the business. She churns out recipes like it’s not Rocket Science because making food is rocket science for me. If you are an adventurous person in the kitchen and you need a creator who would give your ideas, I recommend Sisi Yemmie. She also does a little lifestyle here and there so why are you not following her yet?

Twoogle – Tech

Wait, you had no idea that we are black creators? Did you for a second think that we would leave out our brand because if you did, we are offended. Twoogle is a social media scheduling and analytics software founded by a black founder and the interesting thing is that our team has black as the majority. If you need a social media scheduling application to make your life easier, the first black social media scheduling app Twoogle is the application for you. Follow us on our social media platforms @Twoogle_data and subscribe to our newsletters for more content like this. 

HOW TO BECOME A SOCIAL MEDIA INFLUENCER

HOW TO BECOME A SOCIAL MEDIA INFLUENCER

Reading Time: 4 minutes

I watched a video last week where a GEN Z was asked about what she wants to be and she said she wants to be a social media influencer. This video was coming right after the Twitter war between Gen Z and Millennials last week.

 

In the past, I would have rolled my eyes at the GEN Z who thought social influencing is a job, but I can’t do that anymore because her ambition is valid. If you are not keeping up with what is happening on social media, you are sitting under a rock. Social influencing is a career now and people are paying their bills and taking care of themselves via money made from social media influencing. It’s amazing because it involves getting paid to do what you love at your own pace.

 

There are a lot of young and even advanced people who are looking to be social media influencers and if you want to know how to become a social media influencer, we have something for you. At Twoogle, we love people and social media which is why we’ve created this guide to help you be the best social media influencer.

 

Who is a social media influencer?

A social media influencer is a social media user who has a dedicated audience and has established himself/herself as an authority in a particular niche. 

We have influencers in various niches. Tech, lifestyle, beauty, travel, skincare, health, writing, freelancing, toys, etc. One thing that stands out for me is the fact that these influencers have a dedicated audience that believes the influencer is an authority in a particular niche.

 

How can I start my career as a social media influencer?

There are a bunch of ways in which you can start your career as a social media influencer and that is what this article is about.

Choose a niche

In my definition, I mentioned that a social media influencer is an authority in a particular niche. If you mention Jackie Aina, we know you are talking about beauty. If we talk about Catherin Manning, we know her as an expert in YouTube growth and Algorithm, Erin on Demand is known as a business influencer. From these examples, one thing is clear. These influencers I’ve mentioned have one thing in common and that is the fact that they have a niche, they are known in a specific niche.

The first step in becoming a social media influencer is to choose a niche. Focus on something you are good at and start creating content on that. It might even be teaching. Maybe you are a content writer and you are good at it. You can create a social media page where you share content with regards to content writing and how to become a content writer with little or no experience. Choose a niche.

Create a social media page

The party doesn’t end with you choosing a niche, you also need to create a social media page where you share relevant content with regards to the chosen niche. There is an emphasis on quality content, content that people can benefit from, and not poorly written content that is not engaging.

Make use of social media tools

Various social media platforms have tools that can help you hack the platform and get more reach and engagement on your page. Instagram and Twitter have hashtags, they also have stories, fleets, Instagram in addition to a bunch of these also has Instagram reels where you can post videos. We have a post on how to make use of Instagram reels, click here. 

All I’m trying to say is that you need to make use of the tools and resources a particular social media platform comes up with to give your piece of content the reach it deserves. 

Don’t buy followers

Buying followers has always been a bad idea. When you buy them, the probability that most of them will not want to engage with your content is very high. Why have a lot of followers without engagement? This is one thing brands look out for. Grow your audience organically. You can do this by making use of the social media tools available and sponsoring some of your posts to reach your target audience. There is someone that wants what you are selling. We have to make sure we reach that person.

Engage with your audience

If you refuse to reply to the comments on your social media page, who is supposed to reply to the comments? If your followers leave comments, reply to their comments. Also, try to get them to engage with your content by creating polls and quizzes on your stories. You can also leave questions on your feed posts to drive engagement.

Be consistent

Consistency is key. You can ask any successful social media influencer and they would tell you that consistency is key. You need to be consistent; you need to consistently create relevant content in your niche. No, nobody is going to pay you immediately you start creating content, but if you keep at it, you’d start attracting collaborations that would help you live your best life by being a social media influencer. If you are too busy, you can take out a day, batch-create contents, and schedule with a social media scheduling software like Twoogle.

Reach out to brands

Why are you waiting for brands to reach out to you first? If you have a small platform that is thriving in a particular niche, you can reach out to relevant brands in your niche with a proposal stating your analytics and what you’d do for them if they agree to work with you.

 

 That’s about that for this article guys. I hope you have an idea with regards to how to go about this with this article and I wish you the best of luck in your influencing career. 

5 Instagram Reel Ideas For You

5 Instagram Reel Ideas For You

Reading Time: 3 minutes

Instagram Reels have come to say and if you are not making use of it, you are so wrong. It’s one way to engage with your clients and if people who run personal brands are making use of it, why don’t you think it’s a good idea to make use of Instagram reels? 

Social media managers, please get it here. If you are confused regarding what to post on the page you manage or how to make use of Instagram Reels, this post was created to help you with regards to what you need to post on Reels. 

What can I post on Instagram Reels?

There are a bunch of things to post on Instagram Reels. Brands that are “serious” are now more flexible and are grabbing the opportunity to engage their audience on Instagram. Why not you? 

About Us

Yeah, there is an about us section on your website and another on your Instagram bio, but most times, your audience don’t care about that. Can you show your audience what you do and stop assuming that they have the energy to visit your website? Use reels to introduce your business to your audience and tell your audience what your business is about.

Behind The Scenes

We love to see behind-the-scenes content. On YouTube and even on Instagram, a day in the life videos always works out well. Reels make it easier to make shorter visual content so your audience can have a feel of what the process of working with you looks like. Maybe your developer or any of your staff can share behind-the-scenes of how he/she gets work done in your company. If you are a content creator, you can share content like that too.

Jump on a relevant trend

There is an emphasis on relevance for a reason because we don’t want you to jump on a trend that is not remotely close to your brand. For instance, the this or that trend on Instagram where you get to choose this or that. Brands are using it to promote their products now. One that struck our attention was an HMO brand jumping on it with relevant questions about their services. It makes your brand fast-paced, fun, and engaging. Get your staff to jump on relevant trends and make sure you make use of the hashtag too.

User-Generated Content

We follow an Airbnb that does a great job at this. The brand compiles photos and videos of guests who put out content on Instagram and turn it into a reel. This is amazing because it saves you time, you’d have spent thinking of content ideas. User-generated content is always king and it does a great job at providing relatable content for your feed.

Share Tips

This can be anything that would be beneficial to your audience. It can be a list of who to follow, where to find products, what to do, how to grow, any content that you believe is relevant to your brand and would be relevant to your audience is welcome on your page. Make sure you share insightful and engaging content with your audience; this is possible and easy with Instagram reels.

That’s about that guys. If you’ve been sitting on the fence with regards to Instagram reels, we hope this article helps you level up your brand on Instagram with reels. 

HOW TO LEVEL UP YOUR BRAND ON INSTAGRAM

HOW TO LEVEL UP YOUR BRAND ON INSTAGRAM

Reading Time: 3 minutes

As a business owner, the first way people can take you seriously is when you have a social media page. It’s not just about people taking you seriously, but putting your business in front of everyone.

Having and building a brand on Instagram takes effort and consistency. You can post all you want, but if you don’t create content that resonates with your audience, you are wasting your time. We understand that growing on social media is not easy, but we have some tips that would help you find your tribe on social media especially on Instagram and that will help the tribe that you have found stay.

At Twoogle, it is our duty to come through with tips that would accelerate your growth on social media that’s why we’ve decided to give you 5 tips that will help you level up your Instagram.

Be relatable

Every day is not technical content. Your audience are not robots, they are everyday people and they need content they can relate with. Content that represents the struggles of an everyday person, not content they have to bring an encyclopedia to understand. Relatable brands always do well. So, no matter how much you spend on giveaways or promoting your content if you are not relatable, your content will continually bore your audience. You want people to find your page on Instagram and stay so make that happen by creating relatable content.

Be trendy

Let’s not deceive ourselves that we don’t like fine things. Everyone does and it’s even nicer when we see a beautiful piece of content that we can relate to. Put in effort in your graphics, do it the right way. Don’t put up anything you like on your page. Instagram is built to be aesthetically pleasing. It’s the app for you to be at your best. You’d notice that people post flawless pictures on Instagram. We are not saying you should try to be what you are not, but put in effort into making your brand look trendy on Instagram. Apps like Canva makes this easier, but if you can’t do this yourself, pay someone to take care of your graphics.

Be flexible

While we encourage you to be trendy, we also want you to be flexible. Don’t be so hell-bent on making sure your brand is aesthetically-pleasing that you miss on important things. Sometimes, post memes, other times, look for what is trending and if it aligns with your brand, jump on it. Last week, Weetabix trended for their horrible food combination. It was satisfying to see how brands jumped on it without losing their value. Yes, get a feed that people love, but don’t forget to be flexible. Don’t say because your feed has a particular format, you won’t lend your voice on social media to events happening because it will ruin your feed. What you will ruin is your brand, not your feed.

Be entertaining

In the last subtopic, we talked about how important it is to be flexible. Another way you can level up your brand on Instagram is to be entertaining. We love it when we see social media having fun. One notable brand is Netflix, we love the way the handlers have fun while not forgetting to create content that people love. Be entertaining. Like we stated earlier, you don’t have to be technical all the time. Loosen up a little.

Be insightful

This is one of the most important ways in which you can level up your brand on social media. If your brand is filled with aesthetically-pleasing content that reminds us to buy what you are selling all the time, people won’t stay. More than buying what you are selling, what do we have to gain from your brand? That’s where being insightful comes in. create content that educates your audience while also trying to push your brand.

We hope you’d learned a thing or two from this post. Follow us on Instagram and Twitter (@Twoogle_data) for more insightful tips.

HOW CONTENT CREATORS CAN HAVE A STRESS-FREE LIFE

HOW CONTENT CREATORS CAN HAVE A STRESS-FREE LIFE

Reading Time: 3 minutes

Content creation is a full-time job thanks to social media. People now make a living off these social media platforms and non-conventional jobs like being a social media manager, social media content creator and even a social media influencer are now a thing.

One of the major disadvantages of this non-conventional lifestyle is burnout. The need to keep up with trends by posting consistently is enough reason to experience job burnout and get tired of your job. We spoke with several content creators who make a living from creating content either as an influencer or social media manager and their replies were similar, they needed a way to have a stress-free life.

In this article, we have listed ways in which you can have a stress-free life.

Take some time off social media

You might not know how draining social media is until it’s your job. Being online every day without taking a break can take a toll on you. There are a bunch of triggering pieces of content on the web and if you get triggered easily, being on social media consistently can drive you crazy. Take a break once in a while. We understand that it’s your job, but jobs have vacation and it’s meant to be utilized.

Unfollow people who stress your mental health

We are sure you’ve seen posts on social media that make you question the sanity of people. You want to know who told these people that it is a great idea to post something as horrible as that. It might be on abusive or any other triggering topic, it might even be on politics. If you come across an account that is killing regarding posting things that stress your mental health, it might be time to use the block button. Protect yourself and your space from things that stress you out.

Don’t use your phone first thing in the morning

Your phone should not be the first thing you pick up in the morning. From our research, it is clear how much of an addiction that can be. Not using your phone, first thing in the morning puts you in the right mood for work and gets you prepared for the task ahead. Instead of grabbing your phone first thing in the morning, read a book, meditate, work out, pray if you believe in prayers.

Don’t let your phone be the last thing you pick before you go to bed

If your phone is the first thing you pick up in the morning and the last thing you make use of at night, how do you intend to have a stress-free life? It’s almost impossible. Find other night activities. Drop your phone at least 30 minutes or one hour before you go to bed. You can read a book, meditate, do your skincare/self-care, listen to words of affirmation, do something different that doesn’t involve working on your phone all day long. It always puts you in the right mood for sleep the next day. Also, whatever you do, try to get 7-8 hours of sleep. adults thrive on 7-8 hours of sleep and we are here to remind you that there is no trophy attached to an adult who gets 2-3 hours of sleep because it’s not healthy.

Batch create and schedule your posts

Thanks to technology, tools for scheduling your posts are available now. You can batch create, schedule and upload on the scheduling software. That way, even when you want to take a break, you don’t have to be worried about creating content. For us, we’d say sometimes, you take some time off without scheduling posts, but we understand that this might be your job and you might have sponsored posts that need to go up in your absence. This is where scheduling software comes to play. With software like Twoogle, life is easier. You don’t have to be worried about your brand when you take a break as Twoogle serves as your social media manager by uploading your posts at the scheduled time giving you time to rest.

Download our app now and hop on the social media content scheduling train.