If you are conversant with social media and how it works, you’d know we are in March and the month of March is dedicated to women just like February every year is dedicated to Black people.
On various social media platforms, brands have started creating posts on their social media pages to celebrate women and how far they have come. We know you might be wondering why it’s important to create content that that talks about women’s day. Well, it’s important because it makes your brand look good, it makes your female employees feel seen and it makes your brand join the conversation. You can’t allow your brand to lag because you have no idea how to join the conversation online.
How can your brand join the conversation?
Share stories of women on your social media pages
There are a lot of women doing great things. From Kamala Harris who just became the first female Vice President in the history of the United States to Ngozi Okonjo-Iweala who just became the first female, first African, and first black person to become the Director-General of the World Trade Organization, there are a lot of positive stories to share. You can share slides on your social media platforms about women who are doing big things to inspire other women, especially young women.
Write a powerful blog post
There is an emphasis on powerful. You can write about whatever you want that would resonate with women. It can even be a list of the women in your company, thanking them for their services and how they’ve been an integral part of the growth of your company.
Host a giveaway for your female followers. You can give a book written by a woman, pay for an online course for a woman, give a woman a self-care treat, or whatever thoughtful thing you feel she would like. You don’t know what that thoughtfulness and act of kindness can do for your brand.
Host a webinar
We love webinars because they are packed with information. The theme for 2021 is #choosetochallenge. You can host a webinar with a phenomenal woman who has challenged the statuesque. She can even go live on your social media pages if you do not have what it takes for the rigors of planning a webinar. It’s easy to go live and people can ask questions.
Send an email to your subscribers
If you have a dedicated email list, now is the time to create an engaging email to your subscribers. This email can contain a synopsis of the blog post, resources that will be beneficial to them, the steps your brand is taking to be inclusive in the hiring and decision-making process and how you intend to make sure that women will always be an integral part of your business. We love email lists here at Twoogle because it helps us create a personal relationship with our subscribers and with our email list, we can share a couple of information compared to social media alone.
You guys already know that we love being online at Twoogle and we’d always be a part of any meaningful conversation online. Whether you are joining the conversation via social media, YouTube, a blog post, or via an email list, our major concern is that you join this important conversation because the theme #choosetochallenge is coming at the right time.
If you found this article helpful, you need to subscribe to your email list here and follow us on social media @Twoogle_data on Instagram and Twitter. Happy International Women’s Day to all the women out there. We see you and we love you!